From trade shows to tech conventions, from auto races to conferences, you’ll find promotional models.
Most of the time, these are attractive young ladies who present the product. Sometimes they might be dressed rather scantily, but most of them time they’ve got “themed” attire. Racing stripes at a car show or tech company logos on their outfits are typical examples.
Women tend to be the most prominent for most events. Cute faces put people at ease and make them feel more relaxed. You want them at ease when you deliver the sales pitch, don’t you?
However, there are other reasons to hire promotional models.
One reason to hire promo models is that it helps diversify your advertising.
Social media, print, TV, and radio are all typical avenues of advertising. Print, TV, and radio can all reach audiences you never thought you could, but they’re also easy to tune out. Social media has the biggest range, but it’s also prone to only reaching people who are already your customers.
A promo girl has limited scope and can only engage one customer at a time. However, what they lack in range, they make up for in impact. With a well-educated, well-trained promotional mode, you can turn a sceptic into a sale.
The more personal, physical element of interacting with a model hits home better than ads that aren’t so personal. For some businesses, personal engagement is a better advertising strategy.
Engagement helps convert sales, and no advertising method does this as well as a promotional model.
The model can stand there to draw attention just by being stunning or having the power of presence. If they are articulate about your product and offerings, that sticks in people’s memories. IF they remember you, they’ll consider buying from you if you have anything they need.
Models also help inform your market better than other forms of advertising can.
Who wants to read a wall of text when they can ask someone for information? A promo model can help build a long-lasting relationship, just by using a winning smile and any details about your offering that you decide to give them.
For some business, promo models are also a way to show off their fun side.
Imagine being a publishing company or a video game developer. You have a product that has characters with very iconic looks. Imagine having models dressed in costumes of those characters. The buzz that they’ll generate will draw in customers.
Even if you don’t go for that, you could just dress the models in a suitable manner. Racing stripes on clothes while at a car show are a good idea. If you want to show how your designs flatter the female figure, have an attractive model slip into them.
As you can see, there are excellent reasons to get some promo models working for you. You might not need them all the time, but for events like conventions or trade shows, they can do a lot more than just stand there and look beautiful.