History of Promotions

A proverb goes “If you do not know where you come from, you will never find where you are going.”


In honour of that bit of wisdom, today we are going to look into the history of promotions. Though we admit, this is a bit of a short look. The historical growth of promotions and marketing ‘s not the sort of thing that’s gotten a lot of academic focus, as far as we know.


First lesson: in all likelihood, the first promotional tool was word of mouth. Logically speaking, we just didn’t have anything else we could use to tell people about what we were selling.


Oddly enough, the simple sign in its current incarnation is a more modern promotional tool.


As far back as the Medieval period, we know people used signs. They just weren’t words. Literacy wasn’t a big deal back then, so signs were figures or images indicative of the services provided. You might have seen an anvil to advertise a smithy, for instance.


Of course, the spread of literacy changed how things work.


Promotions could become more in-depth and detailed. Giving customers words to read helped reinforce your message and an explanation of what makes you stand out.


As time has progressed, so have promotional techniques. The slow understanding of how people think and behave has become integral to promotions. There’s a reason sex still sells, or why infomercials are so effective despite everyone knowing they’re ridiculous.


History is also full of failed or discredited promotional tricks.


Banks used to give away small electronics, like toasters, to convince people to sign up for new accounts. The practice stopped when toasters became low-cost enough that giving them away was no longer a viable way to entice new clients.


People used to knock on doors and ask if they had a particular product. If the home did, they got a prize.


When television came on the scene, it needed money. The funds that allowed TV to become what it comes in part from advertisers, who realised it was a good way to get the word out about their products.


Of course, in the modern age, the tool known as hype building has built a niche. You don’t just have companies making announcements anymore. You have them announcing when they are going to make a big announcement. It sounds redundant, but it builds interest and hype.


You may now click home to return to your regularly scheduled promotions.

Promotional Material

Social media and the Internet is all everyone seems to talk about when it comes to marketing these days. This is pretty sad because the real, flesh and blood world around us still offers useful promotional tools. As with anything else in business, it is only a matter of knowing how to use them best.


One of the best, most accessible tools is still the simple sign. Big ones, small ones, bright neon lights – a good sign made by a reliable company like signsperthwa.com.au can draw attention. For a small initial investment, you have a promotional piece that does its job for an extended period.


Signs are ideal for close-range marketing, where you tell passersby that “I’m right here!” If people who don’t know about you see it and you provide something they need, they’ll drop by. In some cases, they might not but remember where you are later on.


Business cards are an underrated way to promote your business or services. Why do you think the Japanese have built rules of etiquette around handing out business cards?


Handing them out at a party is a good way to break the ice, introduce yourself in a quick form, and promote your business. Leaving them with a tip in a restaurant or putting them on a bulletin board can be a cheap way to promote your offering.


A few folks go to libraries and drop their business cards in related books. This used to be more common, but the Internet has eaten away at its reach.


Branded items are also a good way to get some promotion done. Hand out pens with your business name on it. Maybe accidentally leave those pens in the bank or coffee shop.


It helps if the items are useful or related directly to your business, but it isn’t always necessary.


As we’ve mentioned here before, promotional models at events are eye-catching. If you train them well or tell them about your product, they can act as impromptu brand ambassadors too.


Finally, take pictures or videos of everything. Okay, not everything – you don’t necessarily need photos of how your home page was made, for instance.


However, maybe take videos or pictures of the daily process in the company. People are, more than ever, interested in that sort of thing. Taking pictures of business events or daily activities, maybe add a few humorous captions.


It helps engage people on social media, but also shows a more human side to the business. In today’s environment, that more human side can help your promotional efforts a lot.

Shopping for Valentines

How hard is it to shop for somebody in Valentines day?

Very hard.

Take it from me. I have been on the constant search for the perfect Valentine date but I always fall short. Don’t get me wrong here. I am really trying my hardest to find the best gift there is but it seems like it eludes me every single time.

So where did I go wrong?

It’s the movies.

Yep. It is definitely the movies.

See, people have been watching all these sappy and heart-wrenching movies about love and they give us this weird and wrong idea of love.

It’s always flowers, chocolates, or other cliche object as gift.

We forget that while these are great gifts, it may not be the one our partners want.

For example, I’ve had a friend who doesn’t give flowers, chocolates, gadgets, or even jewelry to his wife. Every year he gives her a note and that’s all he gives her. His wife won’t tell me what’s on the note but she’s the happiest wife I know.

So when you are getting something for your significant other. Don’t just believe the movies. Be sensitive. Think about what she might need. What she might want. Think about what would really make him/her happy.

How to Sell More Online

If you wish your business to sell products online, it consists of more than putting products on your website and then just sitting back again waiting for folks to buy. There’s a lot we can learn from Amazon online, the king of online e-commerce. They have a formula that all internet businesses can follow and copy.


  1. Reviews

An evaluation system allows customers to leave their personal feedback ratings on your products. This effective for an online business selling products as it increases an user’s trust of you and your brand. Don’t be concerned about negative reviews. Research shows that combined feedback is more well known than just positive views alone. A review system also helps potential customers make the decision to buy. If you were looking to buy something that had plenty of positive reviews, it’s not going to be hard to determine what to do.


  1. Personalize


What this means is more than showing a client’s name when they sign in. When customers are searching for products on your website, show them ideas and advice in specific categories. This technique can be done on your website with third-party features and plug-ins.


  1. Up-Sells And Cross-Sells


An up-sell is to encourage a customer to buy a more expensive item. A cross-sell is where you show related products or accessories. These techniques increase perceived value to the customer. When customers are offered bundles or related products, it makes the shopping experience more convenient. It saves them time looking for anyone items and even suggesting things they may well not have thought of.


This is not a case of manipulating customers. Those who don’t want it won’t buy it. Those who do buy believe they got a good deal and a quality shopping experience.


  1. Create A Sense Of Desperation


If you create a sense of desperation in the mind of the buyer they are more likely to decide. For example, phrases next to products like “Only 2 remain in stock” or “Order within 2 hours for delivery another day. ” This motivates the buyer into taking action.


  1. Customer Service


On the web customers are hooked up to social media, looking at reviews and can provide feedback about both negative and positive experience before and after buying products online. Customer service must certainly be a top priority if you need to be successful to offer products online. Make product returns easy to do and take time to analyze and fulfill customer needs.

Brand Promotion in WA – A Fan Letter

Here is an excerpt from an email I received from a follower that I think all of you should read.


As we are the leading name in promotional models in WA, we have been tapped by a well-known brand as promoters for their launch in WA.

Now, the name is hush-hush as we are still on the first few steps in the negotiation but I am sure this will be a great way for our models to practice their art. As such, everybody is stepping up their game in order to be chosen. I have been constantly reminding the ladies that being a promotional model is more than just good looks. Sure, good looks can get people to stop but what next?

We were chosen by this particular brand not only because we have the loveliest models in the area but we go beyond beauty. As a matter of fact, our expertise is in making sure the client reaches their goal. There are a lot of ways to do that but it all boils down to the models you have.

Are they more than just a pretty face?

Are they willing to go over and beyond their duty to reach the goal?

Are they flexible enough to adjust to whatever is needed?

This is why I am proud of my ladies and part of it is thanks to you. You have taught me and my models that being a true professional model is an art that one has to perfect to be good at it. Of course you can just always stand and smile and hope to God it works. But in our case, we take the bull by the horns.

Thanks to that, we are  riding a limo hire Perth for transportation in this coming event. We feel so proud to have been chosen and I hope all aspiring professional models out there get a chance like this.


PS: If you want to be successful like us, please check their home page to see various tips for professional models.

Why Hire Promotional Models?

From trade shows to tech conventions, from auto races to conferences, you’ll find promotional



Most of the time, these are attractive young ladies who present the product. Sometimes they might be dressed rather scantily, but most of them time they’ve got “themed” attire. Racing stripes at a car show or tech company logos on their outfits are typical examples.

Women tend to be the most prominent for most events. Cute faces put people at ease and make them feel more relaxed. You want them at ease when you deliver the sales pitch, don’t you?

However, there are other reasons to hire promotional models.

One reason to hire promo models is that it helps diversify your advertising.

Social media, print, TV, and radio are all typical avenues of advertising. Print, TV, and radio can all reach audiences you never thought you could, but they’re also easy to tune out. Social media has the biggest range, but it’s also prone to only reaching people who are already your customers.

A promo girl has limited scope and can only engage one customer at a time. However, what they lack in range, they make up for in impact. With a well-educated, well-trained promotional mode, you can turn a sceptic into a sale.

The more personal, physical element of interacting with a model hits home better than ads that aren’t so personal. For some businesses, personal engagement is a better advertising strategy.

Engagement helps convert sales, and no advertising method does this as well as a promotional model.

The model can stand there to draw attention just by being stunning or having the power of presence. If they are articulate about your product and offerings, that sticks in people’s memories. IF they remember you, they’ll consider buying from you if you have anything they need.

Models also help inform your market better than other forms of advertising can.

Who wants to read a wall of text when they can ask someone for information? A promo model can help build a long-lasting relationship, just by using a winning smile and any details about your offering that you decide to give them.

For some business, promo models are also a way to show off their fun side.

Imagine being a publishing company or a video game developer. You have a product that has characters with very iconic looks. Imagine having models dressed in costumes of those characters. The buzz that they’ll generate will draw in customers.

Even if you don’t go for that, you could just dress the models in a suitable manner. Racing stripes on clothes while at a car show are a good idea. If you want to show how your designs flatter the female figure, have an attractive model slip into them.

As you can see, there are excellent reasons to get some promo models working for you. You might not need them all the time, but for events like conventions or trade shows, they can do a lot more than just stand there and look beautiful.

How to Become a Successful Promo Model

Nobody want’s to become a nobody. For people who want to become promo models, you definitely want to be somebody. But in order to attain that goal, you must first have certain traits to become successful. We have listed down the top habits of successful promo models.


  1. Do your due homework – You must always be ready when doing promo work. What good are you as a promo model when you know nothing about the company you are going to represent? Nothing bums a customer more than a promo model that knows nothing.
  2. Do some planning – Being a promo model is not just about being pretty and smiling a lot. Make sure you plan for your gig. You don’t want to arrive unprepared. For example, when working under the sun you have to prepare sunscreen and the proper clothes.
  3. Be early – Ensure that you allot enough time for “mishaps” on your trip to your gig. Being late is a big no-no for promo models. Remember that you are the star of the show so the show can’t really start without you.
  4. Be professional – Just because you think the job of a promo model is fun doesn’t mean you don’t have to be a professional. Be reliable, honest, and  respectful at all times. Helping the client and his customers should be your top priority at all times.
  5. Relax – Last thing you have to remember is that you have fun at all times. People will recognize it if you are not happy with what you are doing and it will radiate to them. Be that ray of sunshine in the event.