Promotional Material

Social media and the Internet is all everyone seems to talk about when it comes to marketing these days. This is pretty sad because the real, flesh and blood world around us still offers useful promotional tools. As with anything else in business, it is only a matter of knowing how to use them best.


One of the best, most accessible tools is still the simple sign. Big ones, small ones, bright neon lights – a good sign made by a reliable company like can draw attention. For a small initial investment, you have a promotional piece that does its job for an extended period.


Signs are ideal for close-range marketing, where you tell passersby that “I’m right here!” If people who don’t know about you see it and you provide something they need, they’ll drop by. In some cases, they might not but remember where you are later on.


Business cards are an underrated way to promote your business or services. Why do you think the Japanese have built rules of etiquette around handing out business cards?


Handing them out at a party is a good way to break the ice, introduce yourself in a quick form, and promote your business. Leaving them with a tip in a restaurant or putting them on a bulletin board can be a cheap way to promote your offering.


A few folks go to libraries and drop their business cards in related books. This used to be more common, but the Internet has eaten away at its reach.


Branded items are also a good way to get some promotion done. Hand out pens with your business name on it. Maybe accidentally leave those pens in the bank or coffee shop.


It helps if the items are useful or related directly to your business, but it isn’t always necessary.


As we’ve mentioned here before, promotional models at events are eye-catching. If you train them well or tell them about your product, they can act as impromptu brand ambassadors too.


Finally, take pictures or videos of everything. Okay, not everything – you don’t necessarily need photos of how your home page was made, for instance.


However, maybe take videos or pictures of the daily process in the company. People are, more than ever, interested in that sort of thing. Taking pictures of business events or daily activities, maybe add a few humorous captions.


It helps engage people on social media, but also shows a more human side to the business. In today’s environment, that more human side can help your promotional efforts a lot.